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Case Study: A Custom WooCommerce Plugin That Increases Product Price After High Demand

🎯 Client’s Objective

In a competitive e-commerce environment, urgency drives conversions.

The client, who runs a WooCommerce-based rental and product store, wanted a smart pricing mechanism that could:

  • Automatically increase the price of a popular product by 10%
  • But only after 3 successful orders are placed for that product on the same date
  • Then, reset the price back to normal on the next day

Why? To simulate real-world demand pricing — where high-performing products create urgency, which leads to faster decisions and better margins.

🧩 The Challenge

This wasn’t just about changing prices — the solution had to:

  • Track how many times a product has been ordered per day
  • Dynamically adjust the price of that individual product
  • Ensure the 10% increment only applies to orders after the third one
  • Reset everything the next day without any manual input
  • Stay fully compatible with the WooCommerce cart, pricing, and product display

The client also requested that everything run automatically, silently, and without bloating the admin panel.

🛠 The Custom Plugin Solution

To solve this, I developed a lightweight, high-performance custom WooCommerce plugin with the following core features:

🔧 1. Real-Time Order Tracking

Using WooCommerce hooks like:

  • woocommerce_order_status_completed
  • woocommerce_checkout_order_processed

I tracked how many times a product was sold or rented per day by storing this data in a custom database table, keyed by product ID and date.

💰 2. Automatic Price Adjustment

Once the plugin detects that a product has received 3 completed orders in a single day, it does the following:

  • Calculates a 10% increment
  • Temporarily overrides the product’s price using the woocommerce_product_get_price and woocommerce_product_get_regular_price filters
  • Ensures all users see the updated price on product pages and in the cart

This creates automatic urgency — future users see a slightly higher price, encouraging early action.

🔄 3. Daily Reset System

At midnight, the plugin:

  • Checks the current date using wp_schedule_event() (a daily cron job)
  • Resets all price overrides by clearing the product-specific counters
  • Restores all products to their original base prices

This means no manual resets and no admin hassle — just set it and forget it.

🧠 Bonus Enhancements

To make the plugin even more intelligent, I also added:

  • 📊 Admin Log Panel (Optional): A minimal hidden section to view which products triggered the price bump and when
  • 🔔 Optional Email Alerts: The Store owner gets notified when a product hits the 3-sale threshold
  • 🔒 Fail-safe logic to prevent price stacking (no double increments)
Befor 3 Order
The product price remains static, even after multiple orders. No urgency, no dynamic response to high demand.
After Place 3 Order
Price increased by 10% automatically after 3 orders — creating surge charges, driving conversions, and boosting revenue in real-time.

💼 Why This Plugin Is Special — Key Business Benefits:

✅ Real-Time Demand-Based Pricing Your store becomes smart. The more a product sells in a day, the more valuable it becomes. No need to manually increase prices.

✅ Boosts Revenue Automatically After 3 orders in a single day, the plugin increases the price by 10%. More sales = higher per unit revenue, without lifting a finger.

✅ Creates Urgency That Converts Customers are psychologically driven to act faster — buy before the price goes up. This FOMO (Fear of Missing Out) directly impacts conversions.

✅ Dynamic But Controlled Pricing Unlike random discounts or sale plugins, this one rewards popular products only, maintaining premium brand value.

✅ Zero Maintenance: The pricing resets daily. No need to monitor or manually reset anything. It’s a smart assistant for your pricing strategy.

✅ Perfect for Rentals or Limited Stock Products Whether it’s a camera on rent or a trending gadget — when demand rises, the price should, too. This plugin ensures your pricing reflects real-time performance.

✅ Integrated with WooCommerce Seamlessly No conflict, no complexity — works with the WooCommerce ecosystem using proper hooks and filters, making it developer-friendly and future-proof.

🔧 Tech Stack Used

Technology Purpose WordPress Core platform Woo Commerce Store & product management PHP Plugin logic, hooks, filters Custom Tables Order tracking by product/date WP Cron Jobs Daily reset mechanism Woo Filters Dynamic price override

📌 Conclusion

This plugin wasn’t just a technical exercise — it was about creating a business-focused smart tool that brings together urgency, pricing psychology, and automation in a seamless experience.

It shows how custom WooCommerce development can go beyond themes and templates — and solve deep business problems with clean, custom code.

Contact Me

If you’re looking for a skilled developer to transform your WooCommerce store with custom features and plugins, feel free to connect with me!

Mobile No: +60-11 3732 6003

Email: sonomughal986@gmail.com

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